Celebrate the launch of Absolute Collagen in Boots with an exclusive experience for its shoppers.

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We’d make this launch unique with a celebrity meet and greet, expert education, and goody bags filled with Absolute Collagen products.

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We kicked things off with an exclusive brunch at the art’otel London Battersea, where the Absolute Collagen team gathered for a morning of connection all about collagen.

It was then over to Battersea Power Station, where founders Maxine and Darcy hosted a meet-and-greet with ambassador Emma Willis. Shoppers got free product samples, and those who purchased from the range took home a goody bag packed with Absolute Collagen products.

To elevate the experience, shoppers could also enjoy a personalised skin consultation with Dr Sophie Shotter or Dr Dave, plus scalp care advice with Eva Proudman.

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