Create an experiential pop-up to celebrate the launch of belif in the UK and Boots.

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belif’s USP is “Korean skincare, backed by science.” To bring this to life, we’d create the belif skin retreat, a high-end space where shoppers could discover the brand, relax and explore.

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At our spa-inspired pop-up, shoppers got a welcome drink before exploring the belif range at the test & play area. They got one-to-one consultations with skincare experts, before posing with their new products at a belif-branded photo op.

To complete the experience, guests could play a Zig Zig game to win belif goodies, or enter a social competition to win a PR box worth over £300.

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