Deliver a multi-brand experience to encourage customers to sign up to Boots Parenting Club and educate them on the “free gifts” available at different stages of their baby’s development.
Bring together parents and parents-to-be brand favourites in one space to enhance the offerings of the Boots Parenting Club.
Our Boots Parenting Club houses popped up in-store, offering samples and education of supplier brands, including Ella’s Kitchen, Sudocrem, Tommee Tippee, and Boots Bump & Beyond.
The Boots Baby team handed out tote bags to engage customers and encouraged them to sign up to the Boots Parenting Club.
