Create an experience targeting a Gen Z audience to reinforce Boots as the UK’s number one beauty retailer.

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Our event needed to be social-first and shareable to connect with Gen Z. Inviting micro influencers to attend and rewarding social sharing was imperative. Featuring a diverse range of brands would appeal to this audience, who champions inclusivity and authenticity to suit individual beauty needs.

Making the experience interactive was a key pillar so people could connect with the hero brands, Boots and the products. We wanted to deliver a community feel, where people felt inspired to make Boots their trusted beauty retailer.

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Boots Beauty Live burst into Birmingham’s Factory Works for one day only. 18 brands offered hints and tips, free demos, competitions, prizes, free samples and much more!

We hosted panel talks with Vogue’s beauty editor, Morgan Fargo, and masterclasses with brands like Fenty and Made by Mitchell. We created photo ops and allowed guests to rub shoulders with beauty content creators. At the Beauty Bar, attendees got one-to-one beauty makeovers with trending looks and Test & Play stations. Plus, every attendee went home with a goody bag full of brand products worth over £250.

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