Create an in-store experience to launch the Herbal Essences Chamomile & Rose range.

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Design an experience that exudes the range’s ingredients and aromas to capture attention and encourage interaction.

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Our chamomile and rose-themed pop-up created a welcoming atmosphere in-store where shoppers could test and play with the range. We educated them on the key product benefits, focusing on the leave-in treatment that doubles up as a hair perfume.

We promoted an in-store discount offer for one day only and encouraged visitors to snap a picture in the photobooth. We surprised those who shared their images on social media with a bouquet of chamomile-themed flowers.

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