Enhance awareness of the Gloss Absolu collection and drive brand awareness across the whole Kerastase range.
Creating a personalised experience helps engage shoppers who seek remedies for their hair needs that match their specific requirements. We’d focus on this in our in-store experience, targeting Gen Z.
From a bespoke experience in-store, haircare experts offered one-to-one consultations to determine specific hair needs before recommending certain products from the Kerastase range to match their hair.
They showcased the product benefits, snapped photos with a retro camera and encouraged customers to play a Plinko game to win mini samples or stickers.
