Celebrate Christmas with Made By Mitchell in Boots with a fan-fuelled experience that turned retail space into a real-life party.
Our strategy was to lean into star power, fun, and create a takeover where fandom, festivity, and product discovery all collided.
Liverpool’s Boots Clayton Square hosted the party, complete with a Christmas backdrop, live DJ energy and a personal meet-and-greet with Mitchell himself.
Fans snapped selfies, signed an oversized birthday card and picked up goody bags packed with Made by Mitchell treats.
