Our challenge was to create an experience to celebrate the launch of Maybelline’s Sky High Mascara range, including the new Plum Twilight shade.
Trial and entertainment became the foundation of our in-store experience. To promote the range, we’d encourage dwell time with gamification so our beauty experts could educate shoppers on the products.
Activating from a demo counter standee, we encouraged shoppers to play a Batak game to win a free Maybelline travel cup. While they played, the beauty experts let them test the products, showcasing the “limitless length and beyond” USP.
