Case study

QV Skincare Launch

Creating an in-store experience to drive awareness of the QV Skincare range.
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The Challenge

Deliver an in-store experience to raise brand awareness and drive sales of the QV Skincare range.

The Strategy

Many people aren’t aware of their skin’s natural hydration levels, so they often don’t find the right products to match its needs. We would let them test their skin to then match the perfect QV Skincare product to them.

The Activation

A branded demo counter and standee in-store offered shoppers free skin hydration strips to work out their natural moisture levels. Skincare ambassadors then educated them on the range, drove trial and matched the perfect QV Skincare product with their skin.

54
% hadn't heard of the brand before
3,794
customers engaged
52
% expressed intent to purchase

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