We had to create an experience to support Sure All Over Body Deo and enhance awareness of the broader initiative of dispelling the stigma of body odour.

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Our strategy was to showcase the benefits of using a whole-body deodorant by immersing shoppers in the Sure All Over Body Deo world.

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Sure ambassadors engaged shoppers from a branded experience, offering scent samples from the range to encourage full-size purchases.

Visitors could play a game to win an exclusive Sure gym bag filled with exclusive goodies to drive further engagement.

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