Case study

TRESemmé Secret Garden Dinner 

Delivering an exclusive influencer marketing event for TRESemmé.
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The Challenge

Create an event that goes beyond aregular awareness campaign and deliver something bold to capture the attentionof its audience on social media to launch the new NPD Ultra Gloss Spray intothe Lamellar Shine range.

The Strategy

Beauty influencers crave immersive, content-rich experiences that feel premium. We'd create an unforgettable, photogenic experience that embodies the Lamellar Shine range across every detail.

The Activation

TRESemmé's Bloom & Shine event at The Greenhouses in London was a celebration of beauty and innovation, set against the enchanting backdrop of One Marylebone. Influencers were welcomed into a lush, floral oasis, perfectly reflecting the essence of TRESemmé's Lamellar Shine collection.

The event featured an immersive dining experience, where attendees indulged in a curated menu inspired by the vibrant and glossy finish that the Lamellar Shine products promise. The Greenhouses' intimate and botanical setting provided the ideal atmosphere for this exclusive gathering, highlighting TRESemmé's commitment to delivering salon-quality results in everyday settings.

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