Our challenge was to raise awareness and drive sales of the Vaseline Gluta-Hya range.

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We’d offer a hands-on trial of the products so shoppers could experience the effects on their skin. This would increase purchasing confidence and offer dwell time for education with beauty experts.

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A prominent branded standee and demo counter gave beauty experts a space in-store to engage customers, educate them on the products’ benefits and ingredients, and let them experience the effects with back-of-hand sampling.

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